Web Design Critique For Absolute Party Hire

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We are going to look at a new website, http://absolutepartyhire.com.au/, and analyse its design. The goal of the web design critique is to emphasize the good points of the website and make sure things that require improvement are pointed out. The website is owned by a party hire firm in Sydney, Absolute Party Hire.

About Absolute Party Hire

A Sydney-based company that specializes in party hire products and equipment. They cater to events and functions regardless of the size. They service areas close to the central business district and those areas in the inner city.

First Impression

Upon landing on the homepage, one can see that the website is a good one. It does not look like a generic website and the layout is simple but attractive. The homepage alone tells of the company and what it is all about without navigating to other parts of the website. This is important for a business that is offering something to the consumer. While the website is great overall, there is something they can improve and it is bringing the wow factor to their customers. A unique addition to their content can go a long way.

Number of Pages

Given the fact that it is a company offering products, it is expected to see lots of pages within the site. It is good to know that the homepage alone caters to all these products and categorizes them so all the users have to do is look for the product they wanted and click on the link. The only thing that can be improved in this aspect is adding a search bar on top of the site to make browsing easier. The site has a total of seven tabs located at the navigation bar but the three tabs – About Us, Party Hire Equipment and Party Hire Deals – have dropdown option that breaks them down into more pages.

Typography and Colour

Overall, the site did a good job in terms of the font used and the colour scheme. They stuck to the same colour scheme all throughout and used fonts that are easy to read. Users looking for marquee hire in Sydney will be more likely to book from this website because of its professional and clean look.