Web Design Critique: Pink Caviar Events

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“Allow us to create an event of understated elegance for you.” These are the words with which the main page of Pink Caviar Events, a wedding planner in Sydney, part with. It’s a very straightforward statement, fitting given the aesthetics of the company’s website, using small visual aids to relay information to visitors.

The first thing you’ll see when you visit the site, even before the main menu bar and the company name, are the contact details. Phone, mobile, and e-mail on one side, social media on the other. Given how useful these platforms are when sharing media from  an event such as a wedding, it makes a lot of sense.

Speaking of media, the site has lots of thumbnails which also act as links to the other pages. The images are beautiful, appealing images, which show the celebration of a wedding; the fun, and enjoyment, which is obviously what you want when attending such an event. Even in the other pages, image of matrimonial matters, or of events are interspersed between paragraphs, helping break up to monotony of reading through lots of text. There is, however, one notable issue that one is very likely to notice when they visit the site, which will be covered later on.

Now, past that is the standard menu, with the company name that doubles a link to the home page, flanked by links to the other pages. This, of course, is present in all the pages, though it doesn’t have the increasingly common attribute of following the page as someone scrolls down.

As mentioned before, there’s an issue that’ll stick out when one visits the site. If you hear the name ‘Pink Caviar Events’, you’d expect that the site would be fairly colourful, or at least have some design resembling gilding or embroidery; something to add a splash of colour. Except, there’s none at all. The only pink in the site tends to come from the company name, the links to social media, and the links to other pages on the text, some of which use such a light shade of pink that it can be hard to differentiate from the white background, and the only other colour coming from images. All of this combined with formal text and a straightforward white background gives an undesirably bland taste.

Basically, the site makes great use of visual aids to give visitors an idea of what makes them special as a wedding planner in Sydney, what they offer. But with how they put focus on how a wedding is a special event, their site doesn’t look very notable. Now, the parting words at the end of the main page said understated, but walls of black text on a white background, only occasionally broken up by images and pink text comes across less like understated aesthetics and more blandness, which is a shame, since they’ve shown that they make great use of visual medium.