Web Design (Critique): Crewdo

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Crewdo is a B2B company that specializes that in online marketing. The aim of the company is to provide quality service to business owners in order to help them achieve their own success in the industry they are in. Their headquarters is located in Melbourne, Australia and offers services to business based in Australia and New Zealand.

First impression is very important in a website. As soon as you visit the company website at www.crewdo.com.au, the very first thing you will notice is how fast the loading speed is. Speed is vital because it will determine if the visitor is going to stay on the site or not.

The homepage features a large banner with a high quality resolution image. An introduction of their services follows the banner using white, large font and a light blue background. A darker background would complement the texts well but the large, bold font makes up for it thus reading is quite easy. The homepage also features the blogs managed by the company – broker nation and marketing nation.

Interested businesses are offered with a free guide about the future of marketing that can be downloaded as an e-book. At the bottom of the homepage are social media links of the company as the complete details of Crewdo.

Navigation is user friendly as there is a menu option at the top right page of the homepage. A dedicated page is available for visitors who want to know more about inbound marketing. Links to the company’s blog are also available using the menu button. An About page is available for users who want to know more about the background of the company and the contact information.

The website design is simple and well structured. Fonts are large and colors used are easy on the eyes of the reader. Upon reading, the visitor knows exactly what the company offers, the services they specialize in and how to contact them. It is important for an online marketing company to showcase a well designed website because it reflects the quality of services they are offering their clients.

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